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31 countries cross the EV adoption tipping point, Bloomberg reports



Source: Electric Drives - 2nd April 2024 - John Hills


  • Bloomberg report: 31 countries hit 5% EV market share tipping point.

  • Shift to mainstream acceptance fueled by growing consumer awareness.

  • Challenges persist in reaching higher adoption rates despite significant progress.



BLOOMBERG REPORTS THAT 31 COUNTRIES HAVE HIT THE TIPPING POINT OF EV ADOPTION



The findings underscore a paradigm shift in consumer behaviour as e-mobility transcends its former enthusiast box. Now, it’s a driving force in mainstream automotive markets.


Notably, regions once overlooked are now emerging as epicentres of EV growth. Southeast Asia and Eastern Europe, long overshadowed by traditional automotive giants, are now leading the charge towards a cleaner, greener future.


This surge in EV adoption signals a pivotal moment in the industry’s evolution—the development of the ‘early mainstream’. No longer relegated to the fringes, EVs have firmly entrenched themselves in the collective consciousness. They are fueled by a convergence of factors including growing consumer awareness, infrastructure development, and declining costs. That means we’re starting to see a new wave of adopters who have done so simply because it make sense to.



COREY CANTOR, AN EV ANALYST AT BLOOMBERGNEF, COMMENTED ON THE REPORT:

“More EVs popping up means more people seeing them as mainstream, automakers more willing to invest in the market, and the charging infrastructure expanding on a good trajectory.”



As always, nations like Norway, Iceland, and Denmark are at the forefront, where EVs command a lion’s share of the market. Their success serves as a beacon for others to follow, illustrating the transformative power of electrification on a global scale.


While some countries embraced the electric revolution years ago, others are swiftly catching up. Turkey, Thailand, Estonia, and Bulgaria are among the latest entrants to the EV club, signalling a seismic shift in the automotive landscape.


Yet, challenges loom large on the horizon. In the United States and South Korea, achieving a 25% adoption rate may prove to be a formidable challenge, according to Bloomberg’s projections. Nevertheless, there’s a palpable sense of optimism that these milestones are within reach. They are propelled by an ever-growing wave of enthusiasm for e-mobility.

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